Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which
is primarily involved in the retail of sports footwear, apparel and
equipment.
Al-Ikhsan Sports was established in 1993 with a single 150sqft store
in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji
Ali Hassan and Pn Marina Abu Bakar.
From a sole proprietorship enterprise, the Company has evolved to a
Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd.
The business has grown tremendously and currently has over 190
stores located throughout Peninsular Malaysia.
Since its inception, the company has grown from a singular sports
convenience concept to a multi-category, multi-concept sporting
goods giant with a clearly segmented strategy to address consumers
and sports lover across different income groups, offering global
brands at affordable price.
In 2011, the Company was awarded the ASEAN Business Outstanding
Award 2011 – Industry Class Sector Sports Retail by ASEAN Retail &
Franchise Federation.
2016 was an important milestone in Al-Ikhsan’s history when the
Government linked PE fund Ekuinas (Ekuiti Nasional Berhad) decided
to buy 35% share in Al-Ikhsan Sports. The board then decided to
bring in a globally experienced Sports and Lifestyle retail veteran
as their CEO and a new management team. Since then the company has
shown a double digit growth in sales and extremely strong
profitability.
The Sporting Good Intelligence Report ranked Al-Ikhsan as the 63rd
largest Sporting Goods Retailer in The Galaxy in 2018.
Al-Ikhsan Sports has also received the “Brand of the Year” Award for
Malaysia from World Branding Council, UK at a glittering ceremony in
Nov 2019.
PURPOSE
The core purpose of Al-Ikhsan Sports is to keep Malaysia fit and active
by making sports affordable for all.
MISSION
Al-Ikhsan Sports mission is to dominate the sporting goods landscape by
engaging deeper and creating strong ties over 20 million sports lovers
of Malaysia.
Validate your login